![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEbtasQ6VI9SyXSlWirxRJiZOsrYnO7SeEUCst2Qm0QWZTuf-0l-9EGQeZ_HprR7I5YWHLwiiO9KIswHT6I94HBWuuQrPK0voHey0E8FRhajEq9_ux4IObpkCVkewzN7aatCxIKMWliEj7/s400/via+venetto+store+interior+design.jpg)
This modern retail store interior design in Makati City, Philippines was designed by Buensalido+Architects for a 30-year old shoe retail store, Via Venetto. The aim was to give the store with a new contemporary image to recapture its market. The architects tried to find a balance between maintaining some of its characteristics and infusing them with newer, more contemporary forms.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhidTYkMu21mqe6Cfsk52-Zm8_1qujfJDlILxHHO1ANsXDIZfjfr9EHDwKWfoeCFd4sCAqI4dh5EuRj2zsu5skAC2SKaRKgDvtumib0G7RglQSfB7YKJWKJNepG5mSJ0pCRBvr7x8VJz_p/s400/Via+Venetto+Store+Interior+Design+2.jpg)
The word ‘via’ is italian for roadway, path, or walkway. These words are almost synonymous to the characteristic of ‘movement’. Translated physically, the feeling of movement was represented by a series of undulating archs that loom over you as you traverse inside the store. The experience almost becomes ceremonial. These archs were then interconnected with a myriad of beams, forming a diamond shaped faceted web. The parralelism of the diamond represents the store’s standing in the local retail community – in the same way a diamond has developed its sparkle through time, the brand attained the market’s trust thru time as well.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBpGzIr79YZPrUSAL3hlCL4wjf9kMV2TsiEhGqlNwoNvYvBvbHquxgS5qa2Aer9lhwE7mC6j5UFaQ_BngpuWzHtPm0q1mx0hC9K4SKC_u4vAvK11FJfFLVUYOoLBnugXJGCOpd7hYvrWxn/s400/Via+Venetto+Store+Interior+Design+4.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSbEebH00svP5gvwZjSUdgFplQfl6LHyd572dp1Icy4Ap16_NOEapRCGBl_LantdFR-rxMTEF7Yugu26gCdqABK9OKGSFyLvuSVI-m2fzGIcQS7a0sQY0BhWDkqscg660ZaZpiasgnvoXl/s400/Via+Venetto+Store+Interior+Design+5.jpg)
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